Product Guide

Quick-start checklist

1. Create an account — sign up with your email or Google account.
2. Add a product — enter your product URL or upload photos and details manually.
3. Set up a brand identity — define your color palette, tone of voice, and visual style.
4. Connect a social account — link your Instagram, Facebook, or TikTok.
5. Create a campaign — choose your products, set a schedule, and let BeeWritten generate content.
6. Review & approve — preview generated posts, edit if needed, and approve for publishing.

What Melibee can do

Melibee has full access to your account and can perform actions on your behalf:

• Manage products — create, update, or delete products. Paste a URL and Melibee will extract product details automatically.
• Create & configure campaigns — set up new campaigns, assign products, choose channels, and configure schedules.
• Build brand identities — create or update brand identities with colors, tone of voice, and visual style.
• Generate content — generate draft posts for your campaigns and approve them for publishing.
• Schedule & reschedule posts — create scheduled posts or change publish times for existing ones.
• Edit post content — update captions, hashtags, or other post details before publishing.
• View analytics — pull performance metrics for individual posts or entire campaigns.
• Research the web — search the web, crawl URLs, and extract content from pages to inform your campaigns.

How to use Melibee

Click the chat icon in the bottom-right corner of your dashboard to open Melibee. Type what you need in natural language — for example:

• “Add my product from https://example.com/my-product”
• “Create a campaign for my new sneakers targeting Instagram and TikTok”
• “Generate 5 posts for my summer campaign”
• “Reschedule tomorrow's post to Friday at 6pm”
• “How did my last campaign perform?”

Melibee is context-aware — it knows which page you're on and can reference the campaign or product you're currently viewing. Conversations are saved, so you can pick up where you left off.

Adding a product

Go to Products in the sidebar and click Add Product. You can:

• Import from URL — paste your product page URL and BeeWritten will automatically extract the name, description, features, and images.
• Add manually — enter the product name, description, key features, and benefits yourself.

Product details

• Category — choose from SaaS, Physical Product, Fashion, Beauty, Food & Beverage, Lifestyle, Home Decor, or Other. This helps BeeWritten select relevant image compositions and descriptors.
• Product images — upload photos of your product from different angles. Each image can be tagged with a descriptor (e.g., Hero/Front, Lifestyle, Packaging, Detail Close-up) so the AI knows how to use them in compositions.
• Style references — upload or link to images that represent the visual style you want for generated content.
• Physical size — for physical products, specify dimensions so the AI can place your product realistically in scenes.

Creating a brand identity

Go to Brand Identity in the sidebar and click New Identity. You can create one in three ways:

• Manual — fill in each field (colors, typography, tone of voice, imagery style) yourself.
• Import from URL — provide your website or brand page URL and BeeWritten will analyze it to extract brand guidelines automatically.
• Image upload — upload existing brand assets or mood boards and BeeWritten will derive your visual identity from them.

What's included

• Color palette — your brand colors with hex codes and labels.
• Typography — font preferences and typographic style.
• Imagery style — the visual direction for generated images (e.g., minimalist, vibrant, editorial).
• Tone of voice — how your brand speaks (e.g., professional, playful, bold).
• Logo usage — guidelines for how your logo should appear.
• Style references — example images that represent your desired aesthetic.

Supported platforms

• Instagram — connect one or more Business or Creator accounts.
• Facebook — connect the Facebook Pages you manage.
• TikTok — connect one or more TikTok accounts.

How to connect

Go to Channels in the sidebar and click Add another account under the platform you want. You'll be redirected to the platform's authorization flow. Once approved, the account appears in your channels list with a connected status.

You can disconnect any channel at any time from the Channels page or from the platform's own settings. BeeWritten automatically refreshes connection tokens to keep your channels linked.

Creating a campaign

1. Go to Campaigns and click New Campaign.
2. Give it a name and description.
3. Select the products you want to promote.
4. Choose the channels to publish to.
5. Set your posting schedule (see Scheduling below).
6. Configure prompts and generation settings.

Campaign statuses

• Draft — still being configured, no content generated yet.
• Active — running and generating/publishing content on schedule.
• Paused — temporarily stopped, can be resumed at any time.

Campaign detail tabs

Once inside a campaign, you'll see several tabs:

• Posts — view all generated posts, filter by status, preview content, and manage individual posts.
• Schedule — see your content calendar and upcoming publish dates.
• Settings — edit campaign name, products, brand identity, prompt theme, creative direction, custom prompts, and connected channels.
• Analytics — track performance metrics for published content.

Where to configure these

Every campaign has a Settings tab where you tune how posts are generated. Change these anytime — new posts use the current settings; existing posts stay as they were when generated.

Campaign goal

Every campaign carries a Campaign Goal, a short free-form description of what this campaign is trying to accomplish. It's the “why” behind every post, fed into the Carousel Director (for slide planning) and the caption pipeline (for copy) so generated content is shaped around your intent, not just your product.

You write it during campaign creation and can update it anytime from the campaign Settings tab. The more specific you are, the better the output. Aim to cover:

• Audience — who you're trying to reach
• Action — what you want them to do (visit, sign up, buy)
• Offer or hook — what makes this campaign worth attention
• Deadline or urgency — if there is one

Don't have a draft yet? Click a Quick start template to seed the field, or write a rough version and hit Enhance with AI to refine it. Campaigns without a goal still generate posts, but the AI only has your product to work with, so the output reads more generic and less directed.

Brand identity

Link a Brand Identity to anchor your campaign's visual and verbal style. It carries your colors, typography direction, imagery style, tone of voice, and any style reference images — the AI uses all of this when generating posts.

Campaigns without a brand identity fall back to the product's own details. That still works, but you'll get less distinctive, less on-brand content. For any serious campaign, set one up.

Prompt theme

Choose the overall approach for your post images:

• Brand Ad (default) — studies your style references for colors, lighting, and typography, then builds a fresh marketing composition with your product as the hero. Best for launches, promos, and most brand-building posts.
• Product Placement — inserts your product directly into one of your style reference scenes with strict visual preservation. Use this when you want the product to live inside that exact environment.

Creative direction

Controls how freely the AI re-interprets your brand's visual style across posts. Pick based on how much variety you want between posts in the same campaign.

• Consistent — every post closely follows the style shown in your reference images. Use this when you've uploaded a very specific look you want held onto, or when brand uniformity matters more than feed variety. Your posts will feel like they came from the same shoot.
• Balanced (recommended) — stays on-brand using your palette, lighting, mood, and imagery style, but invents a fresh scene for each post so your feed doesn't look repetitive. The sweet spot for most campaigns.
• Creative — pushes for bolder, less-expected takes while still reading as your brand. Use this when your feed needs to feel surprising and varied — new settings, new compositions, new moods — all anchored to the same brand DNA.

BeeWritten remembers the last few scenes used for your campaign and actively avoids repeating them, so variety builds naturally as you publish more posts.

Custom prompts (optional)

If you have a very specific creative mandate the built-in generation isn't capturing, you can add direction via two prompts. Most campaigns don't need these — the defaults use your product, brand identity, and campaign details automatically.

• Caption prompt — guide the tone, structure, or messaging for captions. Examples: "always end with a question," "lead with the benefit, not the feature."
• Image prompt — add specific visual direction. Examples: "always include natural greenery," "keep backgrounds clean and minimal."

Heads up: these prompts override parts of BeeWritten's built-in instructions, so filling them in can pull posts away from your brand identity and reduce consistency across your feed. Leave them empty for standard campaigns — only use them when you have a specific direction the defaults aren't capturing, and keep it short and focused.

Media types

When creating a post, you can pick single image or carousel:

• Single image — one visual per post.
• Carousel — up to 5 swipeable slides planned by an AI director. It reads your campaign goal, brand, and product, then decides how many slides to use and what each one does, tuning the structure to that specific campaign rather than dropping into a fixed layout. Recent carousels are tracked so each new one takes a fresh angle.

How generation works

1. BeeWritten reads your product details, brand identity, and campaign settings.
2. Based on the creative direction, it either follows your reference images closely or invents a fresh scene that fits the brand.
3. It generates the image using your product photo as the source of truth — so your product appears accurately, with correct colors, shapes, and markings.
4. It writes a caption and hashtags in your brand voice, adapted for each platform (Instagram, Facebook, TikTok each get their own treatment).
5. The post lands in Preview status for your review before publishing.

Credits

Each content generation uses credits from your monthly allowance. Credits reset at the start of each billing cycle. You can track your remaining credits on the Account page.

Post statuses

• Draft — initial state, waiting to be processed.
• Generating — AI is creating the image and caption.
• Preview — generation complete, awaiting your review and approval.
• Scheduled — approved and queued to publish at the scheduled time.
• Publishing — being sent to the social media platform.
• Published — live on the platform.
• Failed — generation or publishing failed. You can retry or regenerate.

Reviewing posts

When a post reaches Preview status, click on it to see the generated image, caption, and hashtags. From here you can:

• Approve — move the post to Scheduled status.
• Edit — modify the caption, hashtags, or swap the image before approving.
• Regenerate — discard and generate new content.
• Delete — remove the post entirely.

Multi-channel publishing

A single post can be published to multiple channels simultaneously — any mix of Instagram, Facebook, and TikTok accounts you've connected. Each channel tracks its own publish status independently, so if one fails, the rest still succeed. Failed channels surface their error in the post details and can be retried.

Schedule types

• One-time — generate and publish a single batch of content on a specific date.
• Limited — publish a set number of posts (e.g., 10 posts over the next two weeks).
• Recurring — publish on an ongoing schedule (daily, weekly, monthly, or a custom pattern). Runs until paused or a specified end date.

Schedule configuration

• Post times — set specific times of day for publishing.
• Days of week — for weekly schedules, pick which days to post.
• Timezone — all scheduling respects your configured timezone (auto-detected on signup).

Content calendar

The Schedule tab in each campaign shows a visual calendar of upcoming posts. You can see what's queued, when it will publish, and create ad-hoc posts for specific time slots.

Plan comparison

How credits work

Each content generation (image + caption + hashtags) costs 1 credit. Credits reset at the start of each billing cycle. Track your usage on the Account page. When you hit your limit, you'll need to wait for the next cycle or upgrade your plan.

How channels count

Every connected social account counts as one channel against your plan's channel limit — a Facebook Page, an Instagram Business or Creator account, or a TikTok account. If you manage three Instagram accounts for three brands, that's three channels. Reconnecting an existing channel (re-authorizing after a token expiry, for example) does not count as a new channel.

What you'll find

• Profile — your name, email, and account details.
• Plan — your current subscription plan, billing cycle, and a link to manage your subscription through the billing portal.
• Usage — a breakdown of your resource usage (products, campaigns, brand identities, channels) and remaining credits for the current billing period.

Managing your subscription

You can upgrade, downgrade, or cancel your plan at any time. Changes take effect based on your billing cycle. Visit the Pricing page to compare plans.

Get better results

• Upload high-quality product images — the AI uses your photos as reference for generating visuals. Sharper, well-lit images produce better results.
• Tag your images with descriptors — telling BeeWritten which photo is the hero shot, which shows detail, etc. helps the AI pick the right reference for each composition.
• Add style references — upload examples of content you admire. The AI will use them to match that aesthetic in generated visuals.
• Be specific in your brand identity — the more detail you provide about your tone of voice, color palette, and visual style, the more consistent your content will be.
• Customize prompts per campaign — tailor the caption and image prompts for each campaign to match the specific messaging and visual style you want.
• Start with Brand Ad mode — it produces a wider variety of polished campaign visuals by remixing the style of your references. Switch to Product Placement when you want the product composited into a specific reference scene.
• Review before publishing — AI-generated content is a strong starting point, but always review captions for accuracy and tone before approving.

Optimize your workflow

• Set up recurring schedules — automate your content pipeline so fresh posts are generated and queued without manual intervention.
• Use multiple brand identities — if you manage different brands or sub-brands, create a separate identity for each and assign them to the relevant campaigns.
• Publish to multiple channels at once — add all the channels you want to post to on a campaign and BeeWritten will adapt content for each platform automatically. Connect multiple accounts per platform when you manage several brands or regional presences.